monica rachel parraDesign Director, Product
A front-end engineer should have a portfolio site and personal brand truly as badass as their talents which is genuinely what inspired the design and brand identity for kimhart.nyc.
Born and raised in California but currently residing in Brooklyn, Kim's heart truly belongs to both coasts. My goal was to create a design that had both a West Coast vibe and a modern Brooklyn feel. Knowing Kim personally and her love of music festivals is also where I drew inspiration for the concept of "Sun Up" to "Sun Down" as the theme for the overall site.
(Live site currently in development...stay tuned)